About Us

Rookie Ninja is a Value-Added Distributor catering to the Middle East and Africa region. Our portfolio spans across computing, information management, scan, print, components, gaming, storage, cybersecurity, networking, audio-visual, IT accessories, and more. We are a dynamic team distributing information technology products and solutions to channel partners, VARs, and system integrators. We have quickly established ourselves as a reliable partner for businesses seeking reliable IT distribution services. We represent some of the best-known brands from the IT industry for sales, pre-sales, after-sales services, support, and more.


We are good at what we do


We are very easy to work with


We are an Awesome Team

Why Rookie Ninja?

Diverse Product Portfolio

  • Partnered with 20+ global vendors, we have more than 1000 SKUs in our product portfolio for our partner's business needs.

  • We have a deep understanding of the market and are well-equipped to consult you with the right products you need for your business.

  • Offering such a diverse portfolio enables us to support our partners with all kinds of technological requirements.

Wide Regional Coverage

  • With operations in 42+ countries, you have our operational and technical support across the Middle East, Africa, and CIS region.

  • With Rookie Ninja, your cross-border business is in safe hands, we ensure to help you navigate the local regulatory environment.

  • Our experienced sales team has developed regional expertise over the years, which helps you grow quickly in the regions we are present.

Customer Centric Handling

  • Rookie Ninja is known in the market for quick responses and optimum customer service, it is one of the core foundations of our business.

  • We have a dedicated team of account managers who will work with you to understand your needs and find the best solution for you.

  • We understand our customers and are always present to support them; to help them fulfill their business needs.

Technical And Service Capabilities

  • Our fleet of experienced engineers and technicians is just a call away, to support our partners with any pre-sales, technical, or service requirements.

  • For the brands we distribute, we are also the exclusive providers of services, including installation, configuration, maintenance, and repair.

  • Our trained and certified technicians are the best in business to solve any product-related issues, guiding you to ensure minimum downtime.

Training And Enablement

  • We have created customized training modules to help our partners not just know the products well, but also help them position and sell well within the region.

  • The training and enablement sessions help our partners gain an edge over their competitors in selling and technical capabilities.

  • You name the product you need training for, and our team of expert account managers will be available online or offline to help you know better about the technology.

Readily Available Inventory

  • With us, you don't have to face the waiting time of weeks or months, our massive inventory is well organized to help you fulfill a requirement of any size.

  • Our inventory planning and management system enables us to claim some of the quickest turn-around times in the region for delivery and service.

  • We follow industry best practices to manage your products and ensure complete safety and security end to end for your orders with us.

Efficient Logistics

  • Rookie Ninja has a network of logistics across the Middle East, Africa, and CIS region. We can deliver your order to you anywhere in these 42 countries.

  • Having our logistic operations on and offshore, we can quickly facilitate immediate deliveries in mainland and export deliveries across the Middle East and Africa, and Rookie Ninja’s network of logistics partners.

  • We are one of the quickest in terms of delivery management and the best when it comes to managing legal policies across borders.

Our Offerings


Partnered with leading laptop and computing brands, allowing us to provide our customers with an extensive range of computing solutions, catering to their needs.


Our diverse print portfolio delivers solutions for all types of business needs, right from homes and offices to commercial and industrial.


We are the largest distributor of data capture solutions in the region. Providing comprehensive business solutions for a smooth digital transition.

Consumer Electronics

Offering a curated selection of cutting-edge consumer electronic products, arming businesses and individuals with the latest tools for seamless operations and productivity.


We help our customers in resolving their complex data management challenges. Offering solutions from single Zoho users to enterprise-level solutions.


We offer an entire portfolio of gaming equipment for gaming enthusiasts in the region. Ranging from gaming components and laptops to monitors and more.


We distribute a diverse range of components, including storage memories, hard drives, motherboards, and GPUs.


We have a comprehensive range of document management workflow and intelligent document processing solutions.

Audio Visual

We are the distributor for market-leading AV brands in the region, providing interactive flat panels, professional and gaming monitors, meeting room solutions and commercial displays.

IT Accessories

Some of the most sought-after consumer-rate products ranging from variables to televisions and consumer electronics.

Our Presence

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Shashank Patel
Shashank Patel

Founder & CEO

Iam Online

Swathy Patel
Swathy Patel

HOD - Product

Iam Online


HOD - Retail

Iam Online


Sales Head - Africa Region

Iam Online

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Special pre-order pricing valid until 18th April 2022

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